TAG ARCHIVE
#marketing
Every article tagged marketing, ranked by recency.
Adobe’s CX Enterprise Coworker Bridges AI and Marketing Execution
Adobe's latest offering, the CX Enterprise Coworker, seeks to close the gap between AI strategies and marketing performance, helping teams transition from experimentation to tangib
Expedia Expands Marketing Focus to AI Agents in B2A Strategy
Expedia Group is shifting its marketing strategy to target AI agents, recognizing them as a new audience alongside traditional consumers and businesses. This move reflects broader
Marketing Agencies Grapple with AI Agent Governance Amid Budget Surge
Marketing executives express concerns over the governance of AI agents in workflows, citing a need for industry standards as budgets increase.