TAG ARCHIVE
#retail-media
Every article tagged retail-media, ranked by recency.
The Rise of Agentic Commerce: Impacts on Retail Media Networks
Retail media networks face disruption as AI agents take on shopping tasks, challenging traditional engagement metrics and requiring new strategies for success.
Xnurta Launches Council to Standardize AI Evaluation in Advertising
Xnurta has launched The Agentic Retail Media Council alongside its EVAL framework to standardize the evaluation of AI agents in advertising, inviting industry participation.