NEWaukee Launches AI-Powered Platform to Measure Brand Trust

In a market increasingly shaped by customer experiences, NEWaukee has launched its Brand Trust Quotient (BTQ), an AI-driven platform designed to quantify and enhance brand trust. This initiative highlights a growing trend among agencies to create proprietary technologies that meet the changing demands of the industry.

Angela Damiani, CEO and Co-Founder of NEWaukee, pointed out the limitations of current brand metrics, which often reflect customer opinions rather than actual experiences. "Most brand metrics tell you what people say. Our Brand Trust Quotient platform highlights what people actually experience. We didn’t see a tool in the market that measured trust the way we believe it’s actually formed, through real experiences. So we built it ourselves," she said.

The BTQ platform utilizes advanced AI capabilities to assess a brand's customer journey across multiple channels. By identifying moments that either build or erode trust, it delivers actionable insights to organizations. Clients will receive a BTQ score along with a detailed overview of their strengths, weaknesses, and industry benchmarks.

This innovative approach is expected to particularly appeal to businesses in the Midwest, where NEWaukee aims to help organizations strengthen customer relationships and promote long-term loyalty. Wyatt Tinder, CXO and Partner of NEWaukee, remarked, "The brands that win over the next decade will operate in ways that consistently build trust. We built BTQ to help leaders measure and manage that more clearly."

As companies increasingly acknowledge the importance of brand trust in customer retention and advocacy, platforms like BTQ are set to become vital tools for progressive brands. Organizations looking to gain insights into how customer experiences impact trust can request a review through NEWaukee's website.

With the introduction of the Brand Trust Quotient, NEWaukee not only broadens its service offerings but also establishes itself as a leader in AI-enhanced brand engagement. As trust evolves into a crucial currency in customer relations, effectively measuring and managing it will likely determine the success of brands in the coming years.